Why are Western game protagonists always bald, macho space marines? Why are Japanese protagonists always effeminate dandies? Those are two of the questions many developers discussed at this year’s CESA Developers Conference (CEDEC) in Yokohama, Japan.

At the conference, Yosuke Shiokawa and Yuki Matsuzawa addressed these queries in a presentation titled, “First Time Japanese American Joint Development: Observations on our experience of taking direction from both countries.” While both developers live in Japan, they are currently working on an as yet unannounced title that is being jointly developed in Japan and America. They claimed that this title will be a AAA title with a 90% plus metacritic score. Despite this, Shiokawa and Matsuzawa said they looked down on Western games. This attitude is still not uncommon in Japan, where until recently, the phrase “Western games are crap games” was taken as a self-evident truth by both fans and game makers.

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